FATHER - MY ROAD AND BRIDGE

Before we discovered Marvel characters in cinemas, there was a man living in our home who could fix anything, do anything, and somehow always find a way. That man was called Father.

Although Father’s Day has a long history around the world, in Georgia this date is still relatively new - it has been celebrated only since 2016.

In the tenth year of this tradition, we decided to speak openly about the immense importance of fatherhood in raising a child, and on June 21, presented an emotional campaign.

“FATHER - MY ROAD AND BRIDGE” is the name of the communication campaign, dedicated to discovering and celebrating good fathers in our country.

The video tells the story of the visible and invisible bond between a father and a child — a connection that begins from the very first moments of life. A good father does not have just one role. He is the main guide in our life, a friend, a critic, a supporter, a follower, a compass, and a teacher.

We believe that most good fathers are perfectly capable of spending hours looking for the glasses sitting right on their forehead. But in the most important moments, they are always by our side — and somehow, they can do anything.